Product Copywriter
FutureLearn Ltd, Czech Republic

Acquired by Global University Systems (GUS) in November 2022, owners and operators of one of the world’s most diverse networks of higher education institutions, with over 60,000 students in six countries and a global presence online; FutureLearn is a UK-led global learning platform, founded in 2012 with the mission to transform access to education by offering top online courses from the world’s leading universities and brands. The organizations are brought together by a passion for accessible education.

For over 18 million learners, FutureLearn is the gateway to high-quality lifelong learning something we’re truly passionate about in our mission to transform access to education. Partnering with over 260 international educational institutions and businesses, we upskill learners and fire up their creativity, interest and, of course, their CVs! with our online courses.

We’re building a connected, collaborative, global community where learning is available for all. We’re on the cusp of emerging from a plucky edtech start-up into a truly transformational business. Join us and be part of a dynamic environment and a truly passionate team.

As a skilled copywriter, you’ll take course proposals from our course-creating partners and translate that content into search engine optimised, compelling, and action-driven copy. Your copy will help increase the visibility of our courses and help learners find the right course for them. Great copy gives learners confidence in their choice of course, and motivates them to enrol.

Your core task will be to create our Course Description Pages (CDPs). These pages act as shop windows for courses. You will make sure that our CDPs attract the right learners to the right courses, and do so in a competitive market. You will ensure that all pages are optimised for search, helping to increase our rankings and drive conversions when a user lands on a page.

You will work within a busy Marketing team with links to the Content team who are responsible for launching every course on the FutureLearn platform. The Product Copywriter reports to the Design Lead, working alongside a second Copywriter. You will liaise daily with the wider Content team to ensure rollout of the CDP pages from team processes to researching the courses to final publishing of content.

You do not need deep knowledge of the EdTech sector, but a passion for learning is important. You will have excellent written English and editing skills. An understanding of SEO is desirable but not essential.

• Create learner-facing copy with a core focus on our course description pages (CDPs)
• Turn academic content into compelling copy that will encourage learners to sign up for courses
• Manage your workload to ensure pages are well-written first time and CDPs can be published on time
• You will seek opportunities to develop processes that improve the efficiency and effectiveness of our CDPs
• Maintain and stay up-to-date with SEO practices that help guide the research and writing of CDPs
• You may be required to take on other copywriting and editing duties within the marketing team, such as blog posts and emails

• Excellent writing and editing skills, with an eye for detail and an understanding of the special requirements of e-commerce
• Proven experience of writing long-form copy with a preference towards e-commerce
• You will be expected to join project management meetings, prioritise workload, and be hands-on and self initiated with your time management.
• Ability to work in fast-paced environments with a customer focus
• Organisational and planning skills, ideally within a team
• Interest in education and learning methods and sectors

• Independently organise and prioritise workload, with direction or support from colleagues, including the other Copywriter.
• Collaborate and communicate with colleagues via digital tools and apps, including Monday.com, email, Slack, Google Suite.
• Conduct SEO and course research using the course proposal and related documents.
• Draft course description page copy for approval.
• Upload copy to the FutureLearn course creator system.
• Source course images and edit as necessary.
• Maintain copy documents and digital filing systems.
• Work closely with the other Copywriter to agree processes and standards, solve problems, and continually improve the quality of FutureLearn course description page copy.
• Collaborate with colleagues across the business and deal directly with course partners when required.

Ready to go for it? Click 'Apply', include your CV and a cover letter telling us why you'd like to become a FutureLearner, and how you’ll nail this role.

P

Job Rewards and Benefits